Privacy Policy - The Blue Book

Privacy Policy

Blue Book Bangalore Private Limited a company incorporated under the Companies Act, 2013, with its registered office at 22, 16th Cross, 5th Phase, J P Nagar, Bangalore, 560078 (hereinafter the “Blue Book”) values your privacy and is committed to ensuring that your privacy is protected and you are aware of how your information is being used. This Privacy Policy applies to your use of the Services offered by Blue Book. The Blue Book may collect different categories of information from You to help provide the Services. Under this Privacy Policy the Blue Book has endeavoured to inform you of the different categories of information collected from you through online interfaces (e.g. websites and mobile applications), the manner in which such information is collected, used, processed, disclosed and protected. This policy must be read in conjunction with the Terms of Use and any other agreements you enter into with the Blue Book. Capitalised terms not defined herein shall have the same meaning as those ascribed to them in the Terms of Use. Please read and understand this Privacy Policy carefully. Your use or access of the Services, shall constitute your agreement to this Privacy Policy. If you do not agree with our policies and our practices as described herein, you may choose not to use the Services offered by the Blue Book.


The Blue Book provides information and a means to obtain discounts and deals offered by third party outlets associated with the Blue Book. These offers may be redeemed by you through the use of the Blue Book Website or Blue Book application downloaded and installed by you on your single mobile device.


This policy shall apply to all information Blue Book collects from you, including but not limited to (a) “Personally Identifiable Information”, such as your name, age, gender, residential address, email address, phone number and date of birth, payment or billing information etc.; (b) “Non- Personal Information” such as information regarding the web pages you have viewed and your usage patterns; (c) “Device Information” which is information which is automatically collected about the type of device that is used when the Blue Book application is downloaded; (d) “Usage Information” related to your use of the Services, including but not limited to the vouchers you have used and redeemed, location data, and time of use; and (e) any information you upload, emails that you exchange with the Blue Book, or any information submitted by you in the course of using the Services; This policy does not apply to, nor does the Blue Book take any responsibility for, any information that is collected by any third party either using the Services or through any third party links made available to you during your use of the Services or through any of the advertisements or through BOTS. Our Services may contain links to and from the websites and mobile applications of third parties and advertisers. If you follow a link to any of these websites, please note that they have their own privacy policies and that the Blue Book does not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.


The Blue Book collects information you provide directly at the time of downloading the application and registering as a user on the application or on the website, as well as when you create or modify your account, request the redemption of the vouchers offered, contact customer support, or otherwise communicate with us. This information may include: name, email, phone number, postal address, profile picture, payment method, and other information you may choose to provide. You are responsible for ensuring the accuracy of all information including the Personally Identifiable Information, that you submit to the Blue Book. Inaccurate information may affect your ability to use the Blue Book application or the website, the information you receive while using the same and our ability to contact you. You understand that the information collected by the Blue Book, may be collected directly through your input or through automatic tracking of your usage of the Services. These usage details may include, details of your computing and/or communication device location, connections, or any information that the Blue Book may collect through the use of cookies and other tracking technologies. The collection of data may in most cases be automatic. You may decline these cookies by changing your browser settings, if permitted. However do note that this may impact certain features of the Services offered or your experience in using the Services. Note: Advertisements on the website and application may be posted by third-party advertisers, and such third parties may use cookies and other automatic tracking technologies to collect information, including but not limited to web behavioural information and patterns. The Blue Book does not control nor takes any responsibility for such third parties, their collection and use of information or their tracking technologies or how they may be used. You also may provide information to be published or displayed or posted on the website, mobile application or transmitted to other users of the Website or third parties. Any such information is posted or transmitted to others at your own risk. Please be aware that the Blue Book cannot control the actions of other users of the websites and mobile applications with whom you may choose to share information with.

4. USE

The information that the Blue Book collects will be used for the purposes of operating the Services, verification of your account and facilitating your use of the Services. The Blue Book may use this information to contact you from time to time to deliver information regarding the Services, targeted advertising, administrative notices and to otherwise communicate with you from time to time. You understand and agree that your information may also be shared with third party outlets whose vouchers you redeem and use in connection with the Services. The Blue book will also use the information collected from you for the following purposes: (i) Ensuring the content from the Blue Book is presented in the most effective manner for your use; (ii) To provide you with information, products or services that you request from us which we feel may interest you, when you have consented to be contacted for such purposes; (iii) To carry our obligations arising from any contracts entered into between you and us, including for billing and collection; (iv) To notify you about any changes to the Blue book; (v) or analytical purposes, including but not limited to assessing usage data, usage patterns, and other similar activities; (vi) In any other way that the Blue Book may describe to you at the time you provide the information. Except as otherwise provided herein, no personally identifiable information will be disclosed or shared with any third party without your express consent. Please do not include any personal information, personally identifiable information or sensitive personal information unless specifically requested as part of the registration or other applicable processes. If any information you have provided or uploaded violates the terms of this Privacy Policy, the Blue Book may in its sole discretion delete the same, revoke your access if required without incurring any liability to you. The Blue Book will not sell or rent your personal information to third parties for their marketing purposes without your explicit consent.


The User Information you provide may be disclosed to agents, employees, third party advertisers, subsidiaries and affiliates, or to other third party services associated or affiliated with the Blue Book who require the information for the purposes of operating and maintaining the Services. The Blue Book shall ensure compliance with requests and directions of all governmental, law enforcement, or regulatory authorities, which it believes in good faith to be in accordance with any applicable law. Such compliance may include providing User Information, personally identifiable information or any other information available to such agency or authority. By providing the Blue Book with such information you consent to the same being shared with governmental, law enforcement or regulatory authorities who exercise jurisdiction over the Services and the Blue Book.


The information that You provide, subject to disclosure in accordance with this Privacy Policy and Terms of Use, shall be maintained in a safe and secure manner. The Blue Book’s databases and information are stored on secure servers with appropriate firewalls. If it collects Sensitive Personal Information the Blue Book shall use industry standard physical, technical and administrative security measures, by implementing security standards such as IS/ISO/IEC 27001 on “Information Technology – Security Techniques – Information Security Management System or its equivalent, to keep such Sensitive Personal Information, confidential and secure. As a User of the Services, you have the responsibility to ensure data security. You should use the Services responsibly and not share your username or password or account information with any person. Do remember that you are solely responsible for all acts done under the account registered to you. Given the nature of internet transactions, the Blue Book does not take any responsibility for the transmission of information including User Information shared. Any transmission of User Information on the internet is done at your risk, and the Blue Book shall not be responsible for the circumvention of the privacy settings or security measures either by you or any third party. While all reasonable efforts will be made to ensure that your User Information and all other information submitted by you is safe and secure, the Blue Book offers no representation, warranties or other assurances that the security measures are adequate, safe, fool proof or impenetrable.


The Blue Book shall retain information that it collects or processes on behalf of Users for as long as may be needed to provide the Services. The Blue Book will retain and use such information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements with Users, and/or for the period required by law in the applicable jurisdictions.


You can change, alter of otherwise modify or update your account information at any time using your registered username and accessing your User account. You may also change and/or delete any of the information you have submitted. However, you will not be permitted to change your mobile information, as your user account is identified by way of your mobile number and the Blue Book reserves the rights to save any usage information and you are not entitled to seek the deletion of the same. The Blue Book at its sole discretion may permit or deny the change of any information, if it is believed the same is required to observe applicable laws.


The website and the application are only intended for Users who are of 18 years of age or older. If you are not of the requisite age you are not to provide any User Information or other information. The Blue Book shall have the right to revoke the provision of Services and delete accounts of Users below the age of 18 without notice.


This Privacy Policy is subject to change and any changes will be notified by a notification. Continued usage post the change in the Privacy Policy shall constitute Your acceptance of all such changes.


If you wish to place a complaint with regard to privacy requirements or laws, access any of your Information or would like to correct any errors in your User Information, please contact our Grievance Redressal Officer, Sai Polagouni at +91-9019180622 or so that we can consider and respond to your request. All requests will be addressed no later than thirty (30) days from the date such a request is made.


This Privacy Policy shall form a part of the Terms of Use.